About us

Balkan Star Group is part of Willi Betz Company Group. It was established in 1992 as a general representative of Mercedes-Benz in Bulgaria.

Today the product range of Balkan Star includes a wide variety of new and used, passenger and commercial vehicles. The company has a stock of original spare parts and offers a full range of after sales services. Our customers can choose between different financing and buy back schemes.

As a general distributor, Balkan Star operates on the whole territory of the Country. The company has its own branches throughout Bulgaria, as well as independent commercial partners for each brand. Balkan Star is the only car distributor in the Country which has integrated SAP applications and services for enterprise resource planning and human capital management.

The rich history, the long-standing experience and the quality of services made Balkan Star one of the leader companies in the Bulgarian market. The number of the personnel increased during the last years and currently the company has more than 500 employees