ThelegendaryJapanesediscipline andpersistence aredeeply embedded within the philosophyof the companysince its establishment. The entrepreneurial spirit and social responsibility help Mitsubishi to be affirmed as oneof the leading companiesnot only inJapan but alsoworldwide. The strive to introduce new technologies began with the historical model A. The huge attention on safety makes the company a leader regarding reliability, as well as offering its customers a wide range of models, which are safe and high quality.