In 2012 Balkan Star became an authorized distributor of after sales services for smart. On May 1, 2012 Balkan Star Retail Plovdiv added to its product portfolio the brands Alfa Romeo, Fiat and Fiat Professional.

A new specialized Body and Paint Center was opened on the territory of Balkan Star in Sofia.

In 2008 the product portfolio of the company was enriched by Fuso brand (at that time Mitsubishi Fuso).
In the beginning of 2008 a new reception facility for Mercedes-Benz passenger cars was opened in Sofia.
On June 12, 2008 the most modern sales and services facility of Balkan Star was opened in Varna.

The operation of Balkan Star was split into two distribution levels - wholesale and retail

Dodge was launched in the European markets and was also added to Balkan Star product portfolio.
The company signed a strategic partnership with Allianz for the Allianz Leasing Bulgaria.
In July 2006 the company opened a new sales and services facility in Plovdiv.

Since 2005, Balkan Star has been a representative of Setra buses in Bulgaria.
In the same year, the company launched its operations at its branch in Varna.The facility sells new and used vehicles and provides servicing for all brands.

In June 2002 Balkan Star became a representative of Mitsubishi Motors Corporation in Bulgaria.
The company started its operation in Plovdiv and offered sales of new and used vehicles of all brands, as well as servicing in the region of South Central Bulgaria.

Since July 1999, Balkan Star has extended its operations by the exclusive representation of Chrysler and Jeep® in Bulgaria.

The company started its operations in 1992 as the  general representative for  Mercedes-Benz in Bulgaria.