Balkan Star Group is part of Willis Best Company Group. The company entered the automotive sector in Bulgaria in 1992 as a general distributor of Mercedes-Benz.

In 2007, when Bulgaria joined the European Union, the operation of Balkan Star was divided into two distribution levels - wholesale and retail.

This change led to restructuring into the following new companies - Balkan Star Automotive Ltd, Balkan Star Motors Ltd, Balkan Star Remarketing Ltd and Balkan Star Retail Ltd.

Balkan Star Automotive is  General Distributor for the brands of Daimler AG and Fiat Group Automobile S.p.A. for Jeep in Bulgaria. Since 2014 he company is managed by Alexander Babanin, CEO.

Balkan Star Motors represents Mitsubishi Motors Europe B.V. (ММЕ) in Bulgaria.The company is chaired by Victor Mezan. The main activity of Balkan Star Motors is sales and marketing of Mitsubishi passenger cars, spare parts and accessories. It also offers various financial schemes for the purchase of new vehicles.

Balkan Star Retail is responsible for the sales of new vehicles and the after sales services to direct customers on the territory of the whole Country. The company is managed by Kiril Iliev and Hristo Dimitrov. Balkan Star Retail has its own dealer structure with branches in Sofia, Plovdiv, Varna and Burgas. The branch in Burgas is specialized in after-sales services for commercial vehicles only.

Balkan Star Remarketing offers to its customers a wide selection of used passenger cars, vans and trucks. The full service range of the company, managed by Kiril Iliev, includes also after sales, buy back and different financial schemes.