ABOUT THE COMPANY

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Mission And Vision

Balkan Star has assumed the unique position to offer single-stop options to its customers – complete mobility solution. The company offers an experience-based ultimate solution, which deals with all automotive issues – from the purchase and after-sale servicing through financing to buy-back of used vehicles.

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Management

Balkan Star is a company of the Willi Betz Group. The company entered the automotive sector in Bulgaria in 1992 as a general distributor for Mecedes-Benz. The operations of Balkan Star operations after Bulgaria joined the European Union in 2007 are divided into two distribution levels – wholesale and retail. Restructuring is in progress in the following new companies: Balkan Star Automotive Ltd, Balkan Star Motors Ltd and Balkan Star Remarketing Ltd.

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History

1992
The company, which is a member of the Willi Betz Group, launched in 1992 its operations as a general distributor of Mercedes-Benz products.

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Dealership Network

Read about our dealership network

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